Midland Honda’s Sparkling Vehicle Inventory

Midland Honda’s Sparkling Vehicle Inventory

Posted on March 3, 2021

The new building’s interior walls will soon be finished along with the installation of the electrical and HVAC components. Shortly thereafter the service area shell will be filled with some fantastic new gear, some of which will be devoted to vehicle presentation.

Two design features in the Midland Honda store will assist staff to efficiently clean and prepare new and used vehicles for after service use, showroom display and online sales throughout the year. Last winter, parked cars being prepped for photos would be cleared of snow, taken into the service area for a hand wash and dry then driven back outdoors for the shoot. It was a time consuming process where the finished results would be subject to cold weather conditions. Hooray for no more outdoor shoots!

The new building will encapsulate this entire process. All vehicles will be driven into the car wash entrance on the side of the building where the MarkVII Soft Wash DF machine will transform dirty into gleaming, in minutes. https://www.youtube.com/watch?v=EiTsL1d-6nk The SofTec foam used in the rotating brushes gently cleans and polishes efficiently.  SofTec rollers are safe for new cars and recently painted vehicles and they leave no residue even on dark finishes. The Mark VII cleaning system will also have a positive impact on the local environment by using less water and chemicals per car compared to cars washed by hand. Once the AquaDri dryers shed the water alter washing, the vehicle is wheeled into the service area where it will be readied for the 360Booth.

The 360Booth photo environment will allow staff to create a comprehensive package of great images for the Midland Honda website even when it is ten below and snowing outside.  Car buyers will enjoy seeing professional-quality photos with a constant background clear of other cars, light poles and building exteriors. Midland Honda’s new 360Booth studio will make the pre-owned vehicle web page a favorite destination.

https://www.youtube.com/watch?v=BDYQj37t7GE&list=RDBDYQj37t7GE&index=1

The MarkVII car wash and the 360Booth photo studio are two of the building’s new assets that will improve customer satisfaction and Midland Honda is always looking to do just that!

Until Next Time,

Macky